Head Office - Bedfordshire - Brand Marketing Manager (6 month role)

Restaurant: Head Office
Location: 258 - 259 Capability Green, Luton, Bedfordshire, LU1 3LU
Employment type: Full time
Salary: Competitive
Salary additions: Benefits & Bonus

Are you an experienced brand marketeer, ideally with leaisure/casual dining experience, who can hit the ground running in an exciting, fast-paced commercial environment? Would you like to take on a fixed term contract for one of the most recognisable names around, in surroundings where you'll have every chance to be the best you possibly can? Then make the move to TGI Fridays as a Brand Marketing Manager.

 

Famous for our pride, passion and personality, we've been busy wowing our customers since 1965 when we opened our first restaurant in New York. But, we never rest on our laurels. We appreciate that you have to keep coming up with new promotions, menus and POS ideas. You'll help ensure we do just that.

 

Developing and managing promotions activation and execution to achieve a segmented marketing approach. Bringing new and creative solutions and approaches to increase Guest Experience and store visits. Managing and co-ordinating agencies, partners and internal stakeholders to maximise value and effectiveness. These are just some aspects of this interesting and varied role. Indeed, we'll also rely on you to develop & manage new print & POS implementation - from full-scale brand change, to localised pilots & day-to-day changes. And, when it comes to providing key marketing project & wider team support to various ongoing and new initiatives or answering ad hoc marketing queries, again, we'll count on you.

 

A creative thinker and effective and impactful communicator, you have an innate ability to draw insight and form sound commercial ideas from various data sources for input into projects/initiatives. You also have a passion for great Guest Experiences and a track record of developing promotional activity through digital, events and PR. Adept at leading project teams to deliver, your awesome flair for organisation and planning is complemented by a common sense approach to problem solving. In short, you're someone who's known for getting things done.